You probably have less than three lines to convince your reader to finish reading the article. Great communications are the ones that provide directly relevant and useful information or articles about issues that concern, threaten or interest the reader. Written without jargon, they should be presented with a style and content that will be appealing to your target audience. Anything less and your investment will be consigned to the waste bin. Interactive corporate communications are more productive than straight mailers as they stimulate responses from readers, involving them and their issues in a way that helps to build closer relationships. Using case studies, comments and profiles, represents your clients and contacts as a part of your organisation and demonstrates how much you value their input. We can help you identify the issues relevant to your target market and find the right position and style for your communications programme to generate credible response and interactivity. You can communicate to your and contacts and clients or you can communicate with them.