Sue McCauley
Director
Business Development Specialist

Sue McCauley's career has spanned operations, marketing and business development, in the UK and overseas, in private and public sector organisations. From establishing the first fresh bread bakeries in petrol station convenience stores, to marketing a Swiss fire & security alarms business in Hong Kong & China. Her experience encompasses corporate bodies to professional partnerships and FMCG to Business to Business sales. In recent years Sue has developed the powerful USP Leadership & Team-Building Programmes in recognition that dynamic and enduring business development is driven through empowered and motivated individuals   Sue has delivered the following projects for a variety of blue chip organisations

• Shaping sales & marketing concepts for 1200 pubs, inns and restaurants for a leading Pub Retailer. Creating and implementing core food control systems including a database for measuring food sales and profitability.
• Formulating sales and marketing strategy for a chain of 200 petrol stations and 6 truck-stops including promotions and loyalty programmes.
• Re-launching a brand where reputation had been tarnished by poor performance and monitoring performance through new benchmark standards followed by implementation of ISO 9000.
• Improving value for money derived from external suppliers, particularly in advertising and media relations, where the returns on advertising can be difficult to measure.
• Introducing business relationship management programmes to deliver increased business referrals from intermediaries. Additionally, forming business alliances with industry organisations and representative bodies to build profile and credibility.
• Formulating and implementing strategy to integrate marketing, communications and pr campaigns, to raise profile and improve business performance, with immediate and sustained impact.
• Developing surveys and reports to underpin and accelerate the wider business agenda, both with participants and consumers, in various industry sectors.

Sue has lived and worked in Saudi Arabia, Switzerland, Hong Kong & China, so has developed a broad understanding of different people and cultures.

References

"Sue, we benefited hugely from your input, not only in terms of all the work behind the scenes, from advice on arrangements to the booking of the conference venues but also your actual attendance at the conferences. We now recognise that getting the domestic arrangements right is as important as the content of the conference itself and this was reflected in the evaluation forms completed by the delegates."
Joan Read - Joint Head of Enforcement Branch
Lord Chancellor's Department

"Sue was project manager with two large public sector clients in the period March 2000 to November 2002. During the currency of these two projects Sue was also maintaining a dual responsibility on the firm’s marketing and knowledge management activities. It would be fair to say that few if any individuals that I have come across would possess the motivation and stamina to cope with the excessive demands of this double life. The fact that she did not only hold down these dual responsibilities but also attracted very positive reactions from both the external and internal clients she dealt with, is an objective measure of the person concerned. Loyal, determined, focussed and keen to help are the type of qualities and values that she demonstrated."
Rob Francis, Partner
PKF - Accountants & Business Advisors